Could Virtual Selling Be VR's Killer App?
At CES 2022, the Oculus VR "Crystal Cove" prototype was i of the hottest products at the show. since and so, virtual reality has fabricated gains in gaming only also vertical markets where it'south being used in gas and oil exploration, medical and surgical training, education, and more than.
At CES 2022, I saw multiple VR headsets that are cheaper and easier to prepare and apply than those at the show just a few years ago. Simply as I walked the halls of the Las Vegas Convention Heart, I wondered if CES and other merchandise shows could eventually become virtual events.
Now I admit, this thought comes from a person who spent 4 days at CES, walked 10 miles a mean solar day, and spent less than three hours on the show floor because of meetings. The show was then large and spread out, I'm non sure I could have seen everything even if I had devoted all of my fourth dimension to the floor.
Simply imagine a virtual CES. Using VR glasses, yous walk through LG'southward video canyon and marvel at the technology behind information technology. Or you could stand in front of The Wall, Samsung's 146-inch TV.
Indeed, every vendor could create virtual VR exhibits for various trade shows, which are updated multiple times during the twelvemonth as they launch or upgrade products. I doubtable for more professional VR exhibits, professional-form tools and services might be employed.
The economic science of this is also interesting. Merchandise testify booths are non cheap; a major tech company is probably spending somewhere between $2 1000000 to $5 meg, and I have been told that number might exist very bourgeois. Add together hotels, food, travel expenses, and wear and tear on exhibit staff and these costs are nothing to express joy about.
On the other mitt, the cost of creating a virtual exhibit, using VR tools and professional media services would probably cost no more than than 20 percent of the price of doing these large booths. And their central designs could be modified and thus reusable.
Fifty-fifty more than interesting to the vendor is that instead of showing their wares to 180,000 and hoping the media can get the discussion out about their products, VR booths would exist bachelor to millions of people who want to see an actual demo of their products earlier they buy them.
As for the meetings and interaction with people at these booths, video briefing systems such as Zoom and Skype make information technology elementary to provide the interactive video component of a virtual trade show. While viewing the exhibit though VR glasses, a representative from the company could be doing the demo as if they were standing adjacent to yous at the evidence.
At present this won't happen anytime presently; it's likely six to 8 years away. Just after seeing the demo of HTC'south Vive Pro and the vivid VR content it tin evangelize, I am convinced that the time volition come when we tin create virtual product pitches and use them as if they were part of a trade show.
About Tim Bajarin
Source: https://sea.pcmag.com/opinion/19215/could-virtual-selling-be-vrs-killer-app
Posted by: chambersalfic1981.blogspot.com
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